What we're building

Account sourcing / TAM analysis

Most TAM analysis starts from a spreadsheet and ends in a guess. Account sourcing in Kernel starts from identity:...

Account tiering

Every account ranked correctly and kept up to date with changes in your CRM and ICP Account tiering is one of the most...

Change management tooling (Diff analysis)

The most common source of broken trust between RevOps and their data provider is unexplained changes. A field that was...

Configure & customize core firmographics

Allowing you to map data to your schemas easily Every RevOps team has a different data model. Kernel has always been...

Configure & test custom verticals

Custom verticals are one of Kernel's most powerful capabilities: classifiers that segment your market by the criteria...

Expand family trees: add subsidiaries

The full picture of every corporate structure. Kernel already builds the full hierarchy and allows you to easily map up...

Global and domestic ultimate parent

Increasing the ability for you to understand hierarchies and shape them around your unique sales motion. For enterprise...

Kernel MCP

Connect your AI tools directly to Kernel's entity database via Model Context Protocol. Works with Claude, Cursor, and...

Live re-enrichment button (Salesforce)

Allow a user to enrich any account with the latest data from Salesforce without needing to wait for a refresh or go...

Public data catalogue

Everything Kernel can tell you about a company, in one place. Before a customer commits to an enrichment field, they...

Search & create new accounts (Salesforce)

Search and create integrates Kernel's entity database directly into Salesforce. Reps search from inside the CRM, see...

Snowflake integration

More customers are looking for the data they work on to be in a data warehouse. The majority of our customers are...

Contacts merging

Kernel has built the most accurate account data layer in the market. Contacts are next. The same identity matching...

Dynamic territory planning

Territory planning built to last more than one planning cycle. Territory design is one of the highest-stakes RevOps...

Handling of objects during merge

Merge accounts without losing what matters. Merging duplicate accounts is one of the highest-risk actions in CRM...

Lead and account allocation

Routing that reflects how your business actually works. Lead routing that ignores corporate hierarchy produces the...

Multi-parent relationships (JV, PE, etc.)

Corporate structures do not always fit a single parent model. Most hierarchy systems assume every company has one...