What we're building

Bulk CSV enrichment (ad hoc)

Enrich any list of companies, instantly. Not every enrichment need starts from a CRM. Pre-sales research, market...

KERN ID release

Every company in your CRM, one permanent identity. The KERN ID (Kernel Entity Reference Number) is a unique identifier...

Risk management tooling

Clean with confidence, not just speed. Every CRM contains accounts your team cannot afford to touch incorrectly: key...

Account sourcing / TAM analysis

Your total addressable market, actually addressed. Most TAM analysis starts from a spreadsheet and ends in a guess....

Account tiering

Every account ranked correctly, kept current automatically. Account tiering is one of the most time-consuming recurring...

Change management tooling (Diff analysis)

No surprises when data changes. The most common source of broken trust between RevOps and their data provider is...

Configure & customize core firmographics

Your CRM schema, your way. Every RevOps team has a different data model. What one company calls Industry, another calls...

Configure & test custom verticals

Your vertical taxonomy, owned by you. Custom verticals are one of Kernel's most powerful capabilities: classifiers that...

Expand family trees: add subsidiaries

The full picture of every corporate structure. Kernel already builds the upward hierarchy: placing every account under...

Global and domestic ultimate parent

Who actually owns the account. For enterprise sales teams, the difference between a domestic subsidiary and the global...

Live re-enrichment button (Salesforce)

Current data, exactly when you need it. Scheduled syncs work well for bulk updates, but they are not built for the...

Public data catalogue

Everything Kernel can tell you about a company, in one place. Before a customer commits to an enrichment field, they...

Search & create new accounts (Salesforce)

Clean accounts from the moment they enter the CRM. The duplicate problem starts at account creation. A rep searches for...

Snowflake integration

Kernel entity data, in your warehouse. Enterprise data teams do not want another API call to yet another vendor. They...

Contacts merging

The C in ICP is Contact. Kernel has built the most accurate account data layer in the market. Contacts are next. The...

Dynamic territory planning

Territory planning built to last more than one planning cycle. Territory design is one of the highest-stakes RevOps...

Handling of objects during merge

Merge accounts without losing what matters. Merging duplicate accounts is one of the highest-risk actions in CRM...

Lead and account allocation

Routing that reflects how your business actually works. Lead routing that ignores corporate hierarchy produces the...

Multi-parent relationships (JV, PE, etc.)

Corporate structures do not always fit a single parent model. Most hierarchy systems assume every company has one...